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Startup Owner's Manual

The step-by-step guide for building a great company using the tested and proven Customer Development process

Startup Owner's Manual

Order your copy online now for $39.95


The Startup Owner's Manual is the indispensable "how to" reference for any startup founder, investor, entrepreneur or educator, incorporating a decade of hands-on learning about how great startups are built:

  • A detailed, step-by step walk through putting Customer Development to work
  • Uses the business model canvas to monitor Customer Development progress
  • Plus a wealth of detailed information on how to get, keep, and grow your customers

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“As a co-founder, I now feel empowered to have a fundamentally different conversation with investors, customers and partners. I cannot imagine launching and growing my startup without the ability to share a "common startup language" that The Startup Owners Manual lays out to ensure absolute team (investors and employees) alignment.”


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